GM to change business model in Russia

Cadillac ATS Coupe 2015. Courtesy: GM

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General Motors has announced plans to change its business model in Russia. GM will focus on the premium segment of the Russian market with Cadillac and U.S.-built iconic Chevrolet products such as the Corvette, Camaro and Tahoe. The Chevrolet brand will minimize its presence in Russia and the Opel brand will leave the market by December 2015.

"This change in our business model in Russia is part of our global strategy to ensure long-term sustainability in markets where we operate," said GM President Dan Ammann. "This decision avoids significant investment into a market that has very challenging long-term prospects."

Opel Group CEO Karl-Thomas Neumann said, "We do not have the appropriate localization level for important vehicles built in Russia and the market environment does not justify a major investment to further localize."

The GM Auto plant in St. Petersburg will halt production by the middle of 2015. GM is planning to idle the plant. Furthermore, the contract assembly of Chevrolet vehicles at GAZ will be discontinued in 2015.

The GM-AVTOVAZ joint venture will continue to build and market the current generation Chevrolet NIVA. GM's global luxury brand Cadillac will be set up for growth in Russia over the next several years as it prepares for numerous product introductions.

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