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Godrej Material Handling Aims 30 Per Cent Revenue From Telangana

By Anvita Pillai, @Anvitap21,

Added 05 September 2022

Showcasing the technology of its recently launched Material Handling products, the business expects to improve supply chain efficiency.


Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Material Handling has projected 15 per cent business growth in Telangana. The business showcased its recently launched forklift trucks including 3 Wheel Bravo Electric Forklift and Godrej PRO Series Reach Truck for the first time in Hyderabad. 

The city's e-commerce, retail, and pharma companies are key drivers of the warehousing demand in Hyderabad. Retail and e-commerce companies either prefer to manage their operations or outsource their logistics and warehousing operations to third-party logistics (3PL) players and equipment rental providers. This has led to an increase in demand for battery-operated equipment which can work in narrow aisles and can stack vertically up to 12m. Thus, the demand for this equipment has increased in the state. With technologically advanced innovations, Godrej Material Handling aims to achieve 30 per cent of revenue in FY23 with an aspiration to achieve 50 per cent of revenue in the next three years. 

In the warehouse equipment category, there has been a discernible shift toward equipment with cleaner, greener, and smarter technologies. Aligned with the company's motto to contribute toward India's self-reliance, the two recently launched forklift trucks exhibited by Godrej Material Handling in Hyderabad have been indigenously designed to be a workhorse to increase throughput. The Bravo Electric Series has twin motor technology and is modern equipment that drives productivity in demanding applications and narrow spaces with its easier-to-operate machinery that is also safer for the environment. The Godrej PRO Series Reach Truck can work two shifts with a single higher capacity battery and thus ensures an increase in safety at the workplace. 

Godrej Material Handling is the only Indian player to offer wet disc brakes that are present in the Bravo Electric Forklift series. They are the most advanced and safe braking systems with lesser braking effort resulting in shorter stopping distance ensuring workplace safety. This advanced piece of machinery is easier to operate, safer for the environment and moves quietly across the workspace. Godrej PRO Series Reach Truck can lift to 12 metres and its new frame design & best-in-class turning performance enables the PRO Reach Trucks to work in aisles as narrow as 2.6 metres. 

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