Tell us about your personal journey with Ziox Mobiles so far.
Today, India has become a prime hub for Mobile brands and IT peripherals. The market has progressed exponentially and there are more than 200 million devices sold every month. The growing clutter has led India to become highly competitive. Ziox, in this clutter, has carved a niche for itself & has enabled access to high-performance, quality-assured mobility solutions, in order to fulfil the mobile connectivity aspirations. Committed to offering high-end features, into a budgeted mobile phone, without compromising with quality, Ziox Mobiles proudly ranks amongst the ‘Top five Mobile Brands in India'. Starting from ground level the brand has come a long way.
In terms of my journey with Ziox, it has been exciting yet quite challenging. Ziox has seen hard times, right from growing competition, clutter/dominance of International Brands, GST, Demonetization we have seen it all, yet have risen to be the stronger, establishing a Brand name.
Today, consumers have become tech-savvy, they opt for a gadget which needs to match its dynamic lifestyle, that perfectly blends the aspects of superior technology tagged in a cutting-edge and reasonable price band; and this is where Ziox perfectly fits in. The journey until now has been satisfying. We look for such exponential growth and to remain steadfast to cater the needs of consumers.

What is the genesis of the name Ziox?
Ziox Mobiles defines blazing fast speed. Derived from the word, ‘Zi' in Romanian, which means day. The brand is steadfast on the vision of digitally transforming the way consumers have ideology of high-end smartphones and even feature phones.

Tell us about Ziox's overall manufacturing capabilities and capacities.
Ziox Mobiles, one of the leading frontrunner mobile brands in India, has its manufacturing unit located in Peeragarhi, New Delhi.  Our Peeragarhi unit is one lakh sq. ft. in size and has around 12 Lines with a capacity to produce 10-20K mobile phones a day. Currently, we are focussing on increasing our capacity for production to meet the growing demand for Tier 2 and Tier 3 Markets.

You operate in a very competitive industry and also operate in a market where customers are both demanding as well as price sensitive. How are you managing costs at the shop floor level to ensure good quality at competitive prices?
Indeed, consumers want it all. Be it the best of technology, best of price, or the best of design. Hence, to cater all the needs of the consumers efficiently in one product, Ziox is not only focussed on technology as the aspect of innovation but more on having the better product. We believe that the key aspect of innovation is the needs of the customers and their purchase criteria.
The evolution and markets and the pace of the trends are determined not by the improvements in the products or technology but the customers' shifting demands and purchase criteria.
Our early development cycle is focussed on attributes to a product beyond price, for which customer is willing to pay for; be it the reinventive technology, user-friendly interface, blazing fast processor or the glut of features at reasonable prices.

How many phones are you currently manufacturing every month and how many are getting sold?
We are currently selling around 3-4 lakhs handsets, monthly and manufacturing almost 90 percent of the total monthly sale i.e. 2.70 lakh approximately.

At present, what is your turnover and what kind of growth targets have you set for the next two years?
At present, our total turnover is around Rs300 Crore and we envision to achieve the target of Rs600 Crore, in next two years.

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