The Indian mobile market is flooded with many big and small names. How do you plan to compete with these mega brands?
Ziox Mobiles is a name, synonymous with best-in-class smartphones and feature phones. Being a Mobile brand, we keenly map consumer demands and desire to cater the needs of the consumers. From No-G to 4-G, Ziox Mobiles are integrated with the trends of the industry and demands of the customers. Every Ziox Mobile is tailor-made for Indian audience which not just look for quality and technology but also an extremely reasonable price tag. As a brand, we have excelled in both the portfolios, catering the needs of the customers. Ziox concentrates on creating a widespread, end-to-end consumer mobility solutions ecosystem which even includes the manufacturing, supply chain, delivery and distribution channels. Additionally, we have a complete hold on our supply chain and are involved in the component production, in-house manufacturing and design of all our offerings. This proficient hold is the reason we make good promises of delivering the value-driven and quality-assured products that have helped us create our own benchmarks by marrying affordability with functionality.
Ziox Mobiles, not just comes with trending beauty and hard-core brains, it also brings to the customers, quality assurance. We have come up with 100-days replacement warranty to our users in order to further reiterate our commitment to deliver the most user-centric services. The Mobile industry landscape, today being highly competitive, we mark a difference by following an experience-first strategy; our products offer best-in-class features such as high-quality camera, long-lasting battery life and better features at extremely competitive prices. Ziox Mobiles offer more value for every purchase.
Ziox already has captured a good market share with its extensive reach across pan-India. On the course, we aim to target the unexplored markets, especially the non-metro markets. We are doing everything necessary to be present at every consumer touch points.
Ziox aims to capture five percent market share by the end of the Calendar year. What is your strategy for the same?
The Indian consumer landscape is highly fragmented over the lines of regions, culture and demographics, etc. However, a key aspect that plays the major role is buying preferences while the millennial consumer base continues to be a chief driver for e-commerce adoption. India, having the economy of 1.3 billion consumers, always has diverse demands and varied needs. Having said that, our long-term vision at Ziox Mobiles is not restricted to select groups or regions, but extends to all consumers and markets; we, as a brand have come up with tailor-made solutions for the Indian audience.
We are currently concentrating on the R&D perspective, software development, OS customisation, and consumer experience based on the feedback given by consumers. Post-sales services also play a very crucial role in our growth. This strategy is to go bottoms-up and target the unexplored rural and semi-urban consumers, as well as socio-economic people. We also have a distributor even at the tehsil level, making us available at the farthest touch points. Availability, Right Price Points and Latest Solutions with a key focus on After Sales defines our next steps.
Will you also consider diversification into other product segments beyond mobile phones?
We do have plans to enter the consumer durable segment. Our first product in the consumer durable segment is planned to be televisions sets and with further down the line, we plan to expand to washing machines and air conditioners as well. Furthermore, the mobile phones will be marketed offline and online through various channels such as Flipkart, Amazon, Shopclues and several more. As a Brand, we have progressed this far, we will leverage it with further diversification.
Rurbanisation or transformation of India's rural landscape is creating a new breed of customer who is economically still evolving and yet is aspirational. Do you plan to innovate to address the needs of this customer?
The youth of India has the power and influence to guide consumer preferences. However, these widespread and diverse consumer preferences have one-factor trending, which is Innovation. Hence, our products are loaded with high-powered battery and innovative features. The innovative features are not only confined to the applications but also towards the camera. The display is another area in focus; so Ziox Mobiles are upgrading with an edge-to-edge display and bigger screen size. So, innovation is the flavour of the Tech season.
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