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ACE Leader - Dr. Ravi Damodaran, President - Technology & Strategy, Varroc Group

By Niranjan Mudholkar,

Added 20 August 2015

"Why is it that while we are called a manufacturing hub, yet we have to rely on ‘German and Japanese’ machines to manufacture products to world standards, even after decades of manufacturing experience in India?”

It is this focus on technology at the Varroc Group that has catapulted the organisation in the realms of significant growth for many years. Varroc has consistently outperformed the market over the last two decades. This is primarily due to the strategic choices it made whether it be with products and markets or customer pursuits. 

"Overall the Varroc group grew 14 percent last year also although the year for us was a mixed bag. Our international operations performed incredibly well on the back of sustained focus and great execution, despite challenges on the market fronts.

"Our domestic operations managed to buck the trend of flat industry growth, primarily riding on some strategic diversification of the customer base in previous years. However, our plan to enter new segments to further derisk ourselves and bolster our margins received a setback due to the continued sluggishness in the markets," Dr. Ravi shares.

Varroc Group's turnover last FY was Rs7800 crore and Dr. Ravi expects to maintain the current growth rates organically. "We maintain a cautious outlook for the domestic market this year despite the initial signs of recovery in the first quarter.  Our international operations will however maintain their steady growth despite a general slowdown in the China market. We have an aspirational goal of Rs20,000 crore for FY2020 for which we will look to a mix of organic and inorganic routes to achieve it," he says.

(Continued on the next page)

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