Understanding the market
Parekh is careful while speaking on the new buzz word -‘Make in India'. He says, "It's a relatively new concept. It takes time to see its penetration. It takes time to factories to be set-up and start manufacturing, so it will take 2-3 years for impact to be seen. What we can see today that new projects are coming up at scattered locations. As they need our material handling products during construction, I can definitely say that slow and steady impact of Make in India can be seen."

Ease of doing business is another initiative of the Government that catches attention. "All the states are now clambering to attract the industry to put up in their states. Now bureaucracy has become serious to attract businesses. There is certainly a change in attitude. States like West Bengal and Odisha, which neglected industries before have now jumped into the race. There is big change in the attitude. As a result, we can see of lot of developments. E.g. In Tamil Nadu lot of automobile companies are setting factories or increasing capacities."

Way forward
Parekh mentioned that although Nilkamal is a family run business it does not stop evolving and innovating. The next innovation is already in the pipeline for the company. "We are setting up a new line for Bubble guard, which is s a new product for our country. Its rigid board made of polypropylene. It can be made in different thicknesses and has multifarious uses. In the automobile sector, it can be used as a sheet that covers wheels in the boot of the vehicle. Currently it is made of various materials sticking together and Automobile industry is already looking for a replacement and this would be the right material for this application. Also, it is recyclable. The other industries it can find application is packaging, and printing. Construction is also one of the sectors where it can be used for preventing flooring getting damaged while doing the ceiling work. Bubble guard is customisable and can be offered in required thickness," he shares. The company has discussed and decided upon its goals and vision. "We have vision statement for 2020 for Nilkamal. This is essential for employees as well as the next generation that is now entering in the business. It does not only explain the goals in terms of profitability but also highlights company's approach towards business and what it stands for," Parekh concludes.

END