In parallel to the launch of the new Espace, Renault has released a new brand signature: ‘RENAULT - Passion for life', to illustrate a fresh approach to vehicle design.

It also underlines the brand's promise to produce quality, attractive vehicles that make everyday life easier for customers. Renault's new brand identity is deployed from mid - April 2015.

Renault's long tradition for making ‘Voitures à Vivre' has seen it design innovative, ingenious, modular, comfortable cars ever since the company's origins. Since 2012, this integral part of the brand's DNA has combined with a determination to engage once more with its customers in an emotional way, as well.

This called for a revitalised approach to vehicle design and the tangible signs of this commitment today are the sensuous, appealing and athletic lines of the Clio, the Captur, the Twingo, the Kadjar and, now, the new Espace.

The slogan ‘RENAULT - Passion for life' also underlines the ongoing efforts made by Renault's engineers and design teams to observe customers and their everyday lives in order to propose quality vehicles that pack ingenious innovations and services conceived to facilitate day-to-day life. Examples include the R-LINK2® multimedia system, a long list of driver aids, the Kadjar's automatic folding seats and the Multi-Sense® system available for the new Espace.

"Our new brand signature - ‘RENAULT - Passion for life' - reflects the in-depth transformation that is under way at Renault and which began with the new Clio," says Michael van der Sande, SVP, Global Marketing. "More than the words themselves, the slogan is a pledge to our customers that Renault will continue its metamorphosis that will result in an entirely renewed range. In addition to being designed with passion by our engineering and design teams, our new models must make the lives of our customers easier and more pleasant every day."

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