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GM works to set sustainable natural rubber tires into motion

By Swati Deshpande,

Added 16 May 2017

Collaborates with suppliers to improve global rubber supply


Transforming the global rubber and tire supply chain to create lasting, environmentally sound sustainable rubber production requires a collaborative approach. Through an industry-first commitment to sourcing sustainable natural rubber in its tires, General Motors is helping drive the industry toward net-zero deforestation and uphold human and labor rights.

GM believes that sourcing tires produced using sustainable natural rubber has a number of community, business and environmental benefits, including:

Preserving and restoring primary forests and high conservation value and high carbon stock areas that are critical to addressing climate change and protecting wildlife

  • Improving yield and quality for natural rubber farmers, further supporting the small businesses that contribute 85 percent of this material
  • Mitigating business risk related to supply chain sourcing and performance and helping  assure long-term availability of a key commodity

As tire manufacturers develop sustainable natural rubber policies, automaker demand will help fuel results. GM will be working with tire suppliers, governments, rubber industry associations and environmental NGOs to drive alignment and reduce supply chain complexity.


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