Cat phones recently announced the launch of the flagship Cat S60 in India; the world's first smartphone with an integrated thermal camera. The Cat S60 is also the most waterproof smartphone available able to go to depths of up to 5 meters for 1 hour. Available from March 17, 2017 through both offline and online channels, at a price of Rs. 64,999/-, the device will be available across high end multi-brand outlets in the country and on Amazon India.
On the announcement, Linda Summers, Chief Marketing Officer, Bullitt Group, global mobile device licensee for Caterpillar Inc. said, "Following our evaluation of the Indian market over the last year, we have spotted an immense opportunity for our devices in the rugged smartphone category.
"Recognizing India's potential as a sophisticated and fast growing market, we are looking to launch in the country with a highly-targeted offering for both consumers and the B2B sector. Globally we have reached a landmark figure of over 1 million units of Cat phone sales, and are very positive about reaching out to the Indian market."
Speaking on the partnership, Amlan Bhattacharjya - Founder & CEO, Brandeyes, the official distribution partner for Bullitt Group in India said, "We are excited about our exclusive distribution partnership with Bullitt Group in India. We have been exploring the opportunities available in the Indian market, and have developed our marketing and distribution strategy to identify and reach out to our key target audiences in the country."
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