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BMW uses 50% local components in cars assembled at Chennai Plant

By Swati Sanyal Tarafdar,

Added 08 May 2015

It celebrates the ‘Make in India’ initiative with legendary sportsman Sachin Tendulkar who assembled a car at the manufacturer’s Chennai plant

BMW Plant Chennai started operations on 29 March 2007. Since then, the BMW Group has strengthened its commitment to the Indian market and has continuously increased the number of its locally produced car models. Upto eight car models can be locally produced on two assembly lines at BMW Plant Chennai.

Philipp von Sahr, President, BMW Group India said, "The BMW Group has always looked towards India with a long-term perspective and our strategy is based on an inclusive approach. We have continued to build our operations in India in a systematic way.

With a strong portfolio of locally produced cars, the time was appropriate to partner with major Indian auto component suppliers. This decision benefits BMW in terms of cost optimization and value addition while at the same time it creates business and profitability for our suppliers - a win-win situation."

Robert Frittrang, Managing Director, BMW Plant Chennai said, "BMW Plant Chennai takes pride in producing cars that have the same international quality standards as any of the BMW production and assembly facilities worldwide. Highly skilled employees, advanced manufacturing processes along with state-of-the-art machinery and technology provide all the necessary ingredients to achieve these tough standards.

The cars locally produced at BMW Plant Chennai now feature very strong local content. We are confident that through our partnership with Indian auto component suppliers, we will set even higher benchmarks in quality standards and supply chain management."

Headquartered in Gurgaon (National Capital Region), BMW India is a 100 per cent subsidiary of the BMW Group. Till date, the BMW Group has invested INR 4.9 billion (69 Million Euro) in BMW India.

The wide range of BMW activities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across major metropolitan centers of the country. Currently, BMW India has 40 sales outlets in the Indian market.

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