Toyota began working with NabehachiNousan on improving rice production processes in 2011, with the aim of contributing to the sustainable growth of agriculture. Toyota applied its expertise with production control techniques and process improvements acquired through its experience in the automobile industry to the agriculture field. In 2014, Toyota developed a cloud-based service that applies the concepts of the Toyota Production System to agriculture. Toyota has provided this service along with the improvement support unique to Toyota, while also helping to boost agricultural productivity and to also foster human resources that are capable of making better improvements.

Through these efforts to develop a cutting-edge agricultural model, Toyota will further enhance the functions of the agricultural IT management service (Housaku Keikaku), develop new products and services for the agricultural sector, and contribute to the future of agriculture.

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