Godrej Appliances recently launched the one of the most power saving green inverter air conditioner with 5.8 ISEER under its premium sub-brand NXW. With this ISEER rating, Godrej NXW Inverter AC doesn't merely meet the 5-star requirements of the current BEE energy rating norms, it also complies with the 5-star requirements of the proposed BEE energy table of 2019. This makes Godrej NXW AC India's most power saving AC. Concurrently; the company also unveiled its brand philosophy ‘Soch ke banaya hai' (Things made thoughtfully) that fuels the brand's new communication strategy.

Godrej Appliances has always endeavoured to push research and development in its relentless effort to ensure that products are thought-through and delight the consumer through innovative, relevant and green technologies. The new philosophy encompasses these very values.

The Godrej NXW Inverter AC comes with a unique Green Inverter Technology. This clever combination of Inverter Technology and the Green Balance Technology helps in achieving the highest energy efficiency in most eco-friendly way using the world's greenest refrigerant R290 which has zero Ozone Depletion Potential and minimum Global Warming Potential.

Commenting on the launch, Kamal Nandi, Business Head and EVP - Godrej Appliances, said, "True to the promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative and relevant technology that makes their lives brighter. We're creating a culture of strategic and innovative thinking across the organization and coming up with thoughtful innovations. The new Godrej NXW AC is a leap in that direction.

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