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Toyota, Daihatsu compact car firm to start on Jan 1

By Niranjan Mudholkar,

Added 15 December 2016

To be called the "Emerging-market Compact Car Company".

Toyota Motor Corporation (Toyota) and its fully owned subsidiary Daihatsu Motor Co., Ltd. (Daihatsu) intend to officially establish their internal company responsible for compact vehicles for emerging markets (announced on October 4, 2016) on January 1, 2017. The new internal company is to be called the "Emerging-market Compact Car Company".

The objective and outline of the internal company are as follows:

Objective

With the utmost priority placed on emerging markets, the new internal company's objective is to establish work processes untethered by conventional practices and rules and to introduce competitive ever-better cars based on Daihatsu's approach to manufacturing affordable, high-quality products.

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