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Toyota and Daihatsu plan internal Company

By Niranjan Mudholkar,

Added 04 October 2016

For emerging-market compact vehicles

Daihatsu is expected to take the lead in the internal company, which will bridge areas of both Daihatsu and Toyota. As such, the internal company will be positioned differently from the so-called "companies" of the product-based in-house company system Toyota introduced to innovate its work processes in April 2016.

Explaining one of the benefits for Toyota of this initiative, Toyota Executive Vice President Shigeki Terashi said, "With the establishment of the internal company, Toyota intends to learn the very fundamentals of Daihatsu's competitiveness and change the way we work."

Daihatsu President Masanori Mitsui commented, "We will further advance our knowhow cultivated in the manufacturing of minivehicles and be a Toyota Group driving force, not only for minivehicles, but also for compact vehicles for emerging markets. For Daihatsu, this initiative represents an important opportunity for enormous and sustainable growth. Separately, both companies confirmed today that Daihatsu will continue to take the lead in the development of the Daihatsu brand."

Toyota and Daihatsu will apply to the fullest the strengths they have thus far cultivated and will implement a strategy of "selection and concentration" for globally advancing the making of ever-better cars.

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