Tell us about your forays into the overseas market?
We were the first pump manufacturer to introduce stainless steel pumps in India with the help of advanced fabrication technology which transformed the pump manufacturing process. The stainless steel pumps have their own advantages in terms of being light yielding higher energy efficiency, stronger antirust properties and longer life. As far as general market is concerned, the dynamics is same in domestic or overseas.

The overseas markets have been familiar with SS pumps much longer than Indian customers. Realising the great potential for SS pumps overseas, we looked for opportunities and began exporting in 1996. At a time, when Indian consumers were quite sceptical over the performance and durability of SS pumps it was overseas customers who supported us and enabled us to grow the business. Therefore our focus was largely on exports only during the early days.

Gradually over the years, Indian customers also realised the benefits and advantages of SS pumps and the domestic market now contributes substantially to our overall revenues while export still remains major contributor. We now have an established network of dealers and distributors in India as well as in more than 125 countries around the world.

What is your vision for the company?
We see ourselves as a company that innovates further and offers energy and cost effective solutions to our customers particularly the farmers. We see ourselves playing a leading role in the renewable energy sector by offering solar pumping solutions. We plan to garner a substantial market share in the pump industry and solar pumping systems.
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