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The New Frontier!

By Niranjan Mudholkar,

Added 17 September 2018

Agriculture is the new hot industry and technology serves as a backbone of every growth centric industry, says Srinivas P Kamisetty, Founder, Paama Agrico.

Today, Paama Agrico is one of India’s fastest growing and innovative, agri-equipment research and development organization

Also, Indian agriculture is dominated by small farmers, whose smaller landholding and weaker economic status is a big hurdle to ownership of high-value agricultural machinery and equipment. How can this issue be comprehensively addressed?
The small farmers are really the lifeblood of Indian agricultural landscape and I am delighted to let you know that increased automation and farmer-friendly government and corporate efforts have changed the liquidity and ownership status of even small-time farmers at least a tad-bit. In addition to this, initiatives such as cooperative farming, custom hiring centres with the provision to hire smallest machines and tools, well developed network of contract farming are not only being encouraged but operating successfully based on the on the buy-in received from the farmers.
Sensing this requirement, Paama Agrico has established its network that supplies the most high-end rotavators to basic yet essential spares across geographies present.

There is a strong need to develop an agricultural-technology ecosystem in the country. In this light, do you also see more agro-tech start-ups joining the fray? Will you collaborate with them, if required?
Yes, you are correct; there is a strong need to develop an agricultural-technology ecosystem in the country. The diversity of soil, the crop, the seasons and even cultivation methods itself makes agriculture one of most dynamic industries of our nation. Having a sophisticated agricultural-technology ecosystem with aerial satellite imagery, greenness sensors, soil maps and millions of weather data points will go hand-in-hand in garnering its progress.
Agriculture is the new hot industry and technology serves as a backbone of every growth centric industry. Though smart farming technologies to check soil nutrient levels or detect crop damage are present, Indian agricultural industry is still quite naive to them. This is primarily because of awareness, accessibility and availability issues. The need to bridge these gaps rather ‘market demand' is evident. Therefore, it can be safely said that a slew of agro-tech start-ups will be here to stir the agricultural revolution.
If there are is any start-up that will help us serve the India farmers any better, Paama Agrico is more than happy to associate with them.

What is your vision for Paama Agrico? Where do you see it five years down the line?
Paama Agrico is inspired by the ambition mission of making every farmer of India self-sufficient within the next five years. We aim to do so by supplying them with efficient, durable and reliable farm equipment that are ‘Made in India and Best for India'. This will enable super-efficient farming process -- that will save labour, time and material resources and most importantly have no ‘downtime', one of the most important terminologies in the book of automation.
Having a strong foothold in Karnataka, Andhra Pradesh and Tamil Nadu and keeping in pace with its mission Paama Agrico will expand its presence to the rest of the nation; now that is a huge task on hand. According to India Brand Equity foundation, "Agriculture being the  primary source of livelihood for about 58 per cent of India's population and the total area in India, sown with rabi crops reached 64.29 million hectares in February 2018." To meet such numbers, Paama Agrico has to quintuple its capacity and we are working meticulously to pump our production and capabilities to cater to the market.
Given our market response we are quite positive to lead the nation's agri-equipment market by 2023!
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