Currently, what is your market share and what is your target for the next two years?
We are having over 20 percent share in the power bank market. In the coming two years, our target is to reach up to 25 percent of the market share. Also, along with the offline presence, online too remains our key focus area.
Tell us about your diversification into other product segments like tablets, earphones, speakers and smartwatches. Are you satisfied with the success of these products?
When it's Ambrane, the name is synonymous with power banks. But the top three products that contribute a larger proportion to our company are power banks, charging cables and Bluetooth speakers. Talking about the new product categories, we have recently entered the wearable section and have got a phenomenal response from our customers.
Power banks covering 30 percent of the market, earphones at 20 percent, and 15 percent of market share is acquired by cable charges, while mobile covers occupy remaining 20 percent of the market in terms of value. North and South India contribute the market very actively; over 30 percent market is valued from these two regions. Audio shall be an interesting focus area for Ambrane along with IT accessories/mobile accessories.
We shall also be looking at smart devices/IOT based products - understanding how people have moved to smarter lifestyle. On these products, we are at good stage with good volume of sales. However, we are looking to get stronger presence in these categories.
The electric vehicles segment is an emerging segment in India. Having established your expertise in the power bank segment with your signature APB (Ambrane Power Battery), would you consider foraying into the electric vehicles battery segment?
Undoubtedly, with our diversified portfolio, we plan to further extend our category lines very soon. We are planning to enter the automobile battery manufacturing with some good partners worldwide that will leverage our brand to be present on the global level. Being a channel-friendly brand, we plan to establish a joint venture for this category. Stay tuned to this space. We shall have some key announcements soon.
From the current turnover of Rs.100 crore, where do you see Ambrane India by 2020?
Ambrane as a brand is established on the grounds with minimal investment of just Rs.10 lakh. And today we have reached Rs.100 crore revenue. Viewing our consistent progress, we aim to reach at least Rs.250 crore in 2020. Nevertheless, on the basis of new products being constantly added to our portfolio, aggressive marketing campaigns, strong customer loyalty the brand is set to achieve new heights.
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