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The New Era of Mobility

By Niranjan Mudholkar,

Added 25 April 2018

EVs are a reality in India and will be ushered in the years to come, says A M Devendranath, Vice President and Head (Energy Practice), Feedback Business Consulting.

As per your survey, the top three expectations on EVs were high-quality, affordability and good looks. How well are the existing OEMs placed to deliver on these expectations?
The journey has begun now, it will be too early to say, we need to wait and see how the OEMs will respond to these expectations and also you may see a change in expectations in consumers vis-a-vis as more and more examples of EVs roll outs happen.

Do you see the emergence of completely new players in the automotive segment with the arrival of the EV concept?
In the Cars segment, it will be largely the traditionally auto firms domain which will drive the EVs. In CVs - we can see some EV powertrain firms coming in with partnership with Body builders and occupying some part of this space. In 2-Wheelers and 3-Wheelers, we could see emergence of new age firms and start-ups who could revolutionise this segment.

India's Maharatna and Navratna companies like NTPC, BHEL and Power Grid Corporration want to join the EV bandwagon to stay relevant in the new energyscape. What is your analysis of their interest and participation?
They have to participate in this journey for now as the Government would want to make sure that the creation of Public infrastructure is not completely dependent on Private players and they would want to make a start and create a market place for others to chip in. In the long run, it will be beneficial for these firms to have a play in a new age infrastructure business and it may benefit them and the country as a whole.

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