How many models and variants are manufactured at this plant and what is its total capacity?
There are mainly 2 Platforms (Loader Backhoe & Vibratory Compactors).
Across these two product categories we manufacture 10 Models having more than 63 variants manufactured to cater to varied customer needs.
With an annual capacity of more than 7500 units on a single shift basis we have enough flexibility built in to cater all market requirements and demand surges.
In addition to these we are also trading three more product lines - Skid Steer Loaders, Motor Graders and Crawler Dozers - with seven models between them and a high level of configuration flexibility for different variants. These are manufactured at CNHI Construction Equipment plants in Brazil and USA.
What kind of R&D activities do you have at Case Construction Equipment India? Tell us about your efforts to develop and manufacture India specific products.
The company's R&D team constantly endeavours to develop clever innovations to make equipment more fuel efficient for reducing emissions on the environment. There are two platforms based out of India for construction equipment - loader backhoes and vibratory compactors. The team is equipped with a well-structured and well-equipped design team, validation team, specialist designers and manufacturing engineering team.
This team is catering to products manufactured in the Pithampur plant and exported in more than 30 countries in addition to the India market. Since the team is closer to Indian market, they regularly reach out to the Indian customers to access their identified and unidentified needs and also to take regular feedback from them.
Certain unique systems such as voice of customer recording through systematic and process driven interventions further helps make this information robust and representative.
For a technological intervention, we have also introduced Eagle Eye Telematics System, a real-time vehicle tracking and communication based on GPS technology, on our machines coupled with several mobile applications which helps make the interaction with the customers seamless.
You have been a market leader in India in the vibratory compactors segment for more than two decades. This is a long time by any standard. What has been the key to this leadership and what are you doing to further consolidate this position?
To be a market leader in certain segment for more than two decades is a humbling experience which is achieved with a lot of hard work and appreciation from our valued customers.
The key to such a performance is sticking to basics with a good and reliable product, good customer after sales support through on time parts and service availability and of course always remaining ahead of the curve in terms of product upgradations to keep pace with the ever-changing demand of the customers.
To give a recent example through which CASE India further consolidated its leadership position in Soil Compactors is with the launch of CASE 1107EX which boasts of a powerful yet fuel-efficient performance. It features a new FPT Industrial S8000 3.9 litre engine that delivers 100 hp at 2200 rpm and torque of 435 Nm at 1300 rpm. The turbo after cooled engine with internal Exhaust Gas Recirculation ensures best-in-class fuel economy. The more than 2 million S8000 engines at work across the world are testament to the reliability of this proven power plant.
The maximum applied force by this compactor under vibration is in the range of 34 tonnes which is among the best in the industry. The hydrostatic variable speed control ensures the CASE 1107EX travels at the perfect speed for every type of soil, resulting in a uniform compaction. This high productivity comes with high reliability and serviceability. The operator station provides excellent comfort and safety. The outstanding all-round visibility, together with the 90-degree rotating seat, makes it easy for the operator to control the rear wheel and front drum, operating productively and safely.
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