How are you leveraging on your technology center in Bangalore?

Our technology center has helped us a lot. It's been there for close to three years now. It gives a lot of flexibility in the sense that the customer can visit the center and experience the product personally. Customers can check out various machines and even buy on the spot. In our showroom we have a wide range of machines on display.

In August we will have our signature event, the Open House, where the customers can come to the Technology Center and could even use the opportunity to prepare for test cuts in various combinations. Of course, besides being a showroom and a test centre, it also acts as an application training center both for our own engineers and of course for our customers. For example, we have training rooms with 12 seats each with control identical software and key boards for controls. A customer can send twelve engineers at a time and they will get hands on training. So training is a critical aspect for the Technology Center.

Besides, we also store our original spare parts there. So it is a multi-purpose asset for us and is an important part of DMG MORI's strategy to reach out to its customers. That's why we have more than one hundred of such centres worldwide.

Will you have more tech centers within India?

Yes, we will replicate this model. In fact, we need to.

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