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ACE List 2017 - Sudhir Mehta, CMD, Pinnacle Industries Ltd

By Swati Deshpande,

Added 25 August 2017

We are looking to build on this success by introducing more innovative offerings in the future and expanding our foothold in potential markets.

Mehta further has a vision to scale up not just in numbers but also keep on improving the quality of our products. "For this, we have a dedicated R&D unit at Pithampur and Pune that comprises of research scholars, skilled engineers and acclaimed automotive designers for product innovation and betterment of our manufacturing standards. Our state-of-the-art R&D centre is ready to support global and domestic needs of customers with support from in-house and external test facility. We check the seats with help of 95 percent Manikin available in-house. The design team is strongly backed up by in-house styling team helping us to provide end-to-end solution to our customers. In-house tooling facility for injection moulding, sheet metal stamping, robotic welding fixtures, foam moulding, thermoforming, etc. help us in reducing the time to market."

Indian market
The Indian auto industry is one of the largest in the world. "The industry accounts for 7.1 per cent of the country's Gross Domestic Product (GDP). Moreover, the growing interest of the companies in exploring the rural markets further aided the growth of the sector. India is also a prominent auto exporter and has strong export growth expectations for the near future. In a fiercely competitive market like India, it is also important to be price sensitive and strengthen service quality to ensure customer loyalty. The Government of India and the automobile industry will have to together devise a two way road map to encourage the next generation of opportunities, to make the Make in India campaign a real success," revealed Mahta.

"At Pinnacle Industries, we look forward to increase our market share in each segment. Our constant efforts in expanding our production capacities and capabilities to cater to the evolving consumer demands have enabled us to tackle the changing market trends," he proudly stated.

CSR activities
Going beyond its innovations in the automotive industry, Pinnacle Industries Ltd. has developed a Wheel chair and artificial limb. "The Polyurethane foot was developed using technology from the Indian Space Research Organisation (ISRO). The foot is designed and manufactured in co-operation with BMVSS, Pinnacle Industries and DOW Chemical. The Polyurethane foot represent s a breakthrough in limb technology in the world," Mehta informed.

Wheel chair is developed in association with Whirlwind, Stanford and MIT "The leveraged freedom chair (LFC) is an all-terrain wheelchair providing unparalleled mobility for people with disabilities. Conventional wheelchairs are unsuited for the rough roads and long distances faced by people with disabilities, often confining them to their homes. Developed at Massachusetts Institute of Technology (MIT), the LFC empowers its rider to travel independently. Pinnacle Industries is manufacturing the chair as a CSR initiative."

Speaking on the CSR activities, Mehta concluded by saying, "We at Pinnacle believe that it is critical to grapple with and impact social challenges, and it is our conviction that the engagement with social problems must be deep, meaningful and formed in the thought process of long-term commitment and action. We continuously strive to develop innovative solutions with the help of educational institutions, research centres and start-ups to address large-scale societal problems by utilising our manufacturing core competence."

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