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Honda forays into the mid-size motorcycle segment

By Niranjan Mudholkar,

Added 02 October 2020

Launches Highness CB350, 4 stroke OHC single-cylinder engine with PGM-FI technology

Honda Motorcycle & Scooter India Pvt. Ltd. has announced its global unveiling of the brand new Highness - CB350 and made entry in the mid-size 350-500cc motorcycle segment. Built with 9 new patent applications, this is the 3rd BSVI model in the Honda's BigWing portfolio - its exclusive Premium Bike vertical.
Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, "Globally, CB series of motorcycles symbolize Honda's history of challenges. For more than 60 years, Honda has consistently given the prefix "CB" to models representing on-road sports. Also, the riders have always been the focus in the evolution of the CB. It was once again the Indian riders who motivated the development of H'ness - CB350. To this end, the latest technologies are generously reflected in its 9 new patent applications. Today, we are proud to usher in a new motorcycling culture in the mid-size segment with this global unveiling of H'ness - CB350."
Yadvinder Singh Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, "Highness - CB350, proudly takes forward the rich legacy of Honda's CB DNA and provides the joy of riding through a wide range of situations like daily use in the city or long road trips."
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