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Tata Motors launches its much-awaited SUV – Harrier

By Niranjan Mudholkar,

Added 24 January 2019

Launches rewards program for customers with exciting gifts and souvenirs

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The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors

Tata Motors has launched its much-awaited SUV, the Harrier, which has impressed one and all ever since its concept H5X was first showcased at the Auto Expo 2018. Harrier will be on sale across Tata Motors authorized sales outlets in India at a starting price of INR. 12.69 Lakhs, ex-showroom Mumbai.

The Harrier is truly a global SUV, offering a perfect combination of design and excellence. This thoroughbred SUV, engineered on Optimal Modular Efficient Global Advanced (OMEGA) Architecture promises to offer exemplary driving dynamics on varied terrains. The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.

Commenting at the launch of this product, Guenter Butschek, CEO and MD, Tata Motors, said “We showcased the H5X Concept at the Delhi Auto Expo 2018 with a promise to bring it to the Indian market in early 2019. Honoring the same commitment, I am elated to present to you the Harrier today. With this product, Tata Motors has rightfully entered the premium mid-size SUV segment. The Harrier is a strong proof point of our Turnaround 2.0 strategy and it will be a game changer in the market. I am confident that with the Harrier, Tata Motors Passenger Vehicle Business Unit will continue to win sustainably in the times to come.”

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