Mahindra & Mahindra Ltd's Farm Equipment Sector (FES) has recently launched the new Arjun Novo, its most technologically advanced and stylishly designed new generation tractor, based on a whole new platform.

The new Arjun Novo, will be available in 2 variants of 57HP - 605DI-i and 52HP - 605DI-PS. This is a class leading product which boasts of many first of its kind features, making it an apt choice for the evolved, knowledgeable and technologically savvy farmer.

The first new tractor to be designed and developed in-house at Mahindra Research Valley, the company's global research facility in Chennai, the new Arjun Novo is in line with Mahindra's vision of becoming the pioneer in providing technology driven farming solutions to farmers across the country.

Speaking at the launch, Dr Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd. said, "Mahindra is the global leader in tractors by volumes. With the launch of the new Arjun Novo, we have deployed technology innovation to set new benchmarks, thereby reinventing ourselves to stay ahead. This is a perfect example of the Mahindra Rise philosophy of Alternative Thinking based on deep understanding of unmet customer needs. We are confident this will be a category defining launch."

Rajesh Jejurikar, Chief Executive- Farm Equipment & Two Wheeler Division, Mahindra & Mahindra Ltd said, "The new Arjun Novo has been designed to maximise productivity and prosperity, enabling farmers to Rise in life. It offers many firsts in its category including lift capacity of 2200 KG, advanced synchromesh 15F + 3R transmission, longest service interval of 400 hours and best fuel efficiency- an excellent value proposition at a great price. This launch will help grow the higher Horse Power category and be a trend setter."