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Merc celebrates 20 years of making E-Class in India

By Niranjan Mudholkar,

Added 25 February 2016

Drives in the ‘Edition E’ to commemorate the first ever ‘Made in India’ luxury sedan

The country's largest luxury car maker, Mercedes-Benz India has launched a refreshed version of its highest selling luxury sedan in its portfolio, the E-Class. Christened as the ‘Edition E', this luxury sedan marks the 20 years of the start of production of the famed E-Class, which has the unique distinction of being the first luxury car to be ‘Made in India'.

The E-Class also carries the accomplishment of being the highest selling luxury sedan in the country, with more than 32,000 units on Indian roads.

The luxury sedan was launched by Roland Folger, Managing Director and CEO, Mercedes Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India at the company's Chakan plant.

Folger commented, "The E-Class which was the first luxury sedan to be produced by Mercedes-Benz for the Indian market, also kick started our journey in India. 20 years of E-Class in India, also reiterates the influence of brand Mercedes-Benz on customers and its contribution towards the evolution of luxury motoring in India. We are commemorating this stupendous production accomplishment with the launch of a special ‘Edition E'. The launch of the ‘Edition E' strongly underlines our strategy of periodically refreshing our existing best-selling products, enabling to win customer confidence and offer them value driven products."

Commenting on the occasion, Arora said: "20 years of unhindered production of the E-Class, strongly underscores the high level of refinement and implementation of advanced technology and flexible processes in our production facility."   

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