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German auto supplier Brose expands in India

By Niranjan Mudholkar,

Added 10 May 2014

International automotive supplier Brose has expanded its India operations in Pune to meet the increasing demand in the domestic as well as the international markets.

 The company has now moved its production into a new facility spread over 46,000 sq ft, which will also have the latest testing and prototyping equipment. The facility already includes an advanced walk-in climate chamber that can test products for the harshest weather conditions.

"The bigger facility will help increase our range of locally manufactured products and further enhance the local value addition to product development," said Ashwani Aggarwal, President, Brose India. Brose India which counts GM, Ford, Tata Motors, Mahindra and Nissan amongst its list of customers in India, is a wholly-owned subsidiary of the EUR 4.7 billion Germany headquartered Brose Group.

While Aggarwal did not share the exact amount of investment made in this expansion, he said that it is part of the EUR 312 million investments planned by the Group globally for 2014. Brose India's engineering and IT centre also supports the Group's global activities from Pune. "Our focus on R&D and innovation has enabled us to supply customer specific as well as vehicle specific products for a wide range of clients around the world," said Aggarwal. Brose India is targeting a EUR five million turnover in the next five years and has presence in three business areas including doors and door systems, structures and components for seats, and electrical motors and drives. While the company exports a little over 30 percent of its production from Pune, it is keen to expand its business with the domestic OEMs, according to Aggarwal.

Globally, Europe accounts for 55 percent of Brose's revenues while America and Asia account for 26 percent and 19 percent respectively. The Group is keen to grow its business in Asia and Brose India will play an important role in making this happen.

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