Blend Colours was recently felicitated with the coveted PLEXCONCIL Export Excellence Award in the Masterbatches Category for 2021-22. The honour is a testament to the hard work the company had put in during the last two years, reaching out to its customers when the global supply chain was in shambles due to the pandemic. Even at such challenging times, Blend Colours overcame all the hurdles and secured a praiseworthy position of being the second-largest exporter of masterbatches. This honour reinforces the fact that good work never goes unnoticed.
The Export Excellence Awards are organised by PLEXCONCIL (The Plastic Export Promotion Council) and sponsored by the Ministry of Commerce & Industry, Department of Commerce, Government of India. Even though PLEXCONCIL has been organising these awards since 2007, they hold a much greater significance this year as the plastics export industry fought hard against all odds during the pandemic. The industry stalwarts showed good resilience to the situation as India managed plastics export of close to the same quantities in the preceding years.
During this time, several businesses struggled to stay afloat, and skyrocketing transportation costs added to the woes. Blend Colours not only continued delivering its products to its customers but also did so at affordable prices within strict deadlines.
Blend Colours launched 20 new products in the last two years, a feat that only a handful of contemporaries have achieved in these tough times marred by the pandemic. The challenges were aplenty, and it was not only about production and inventory management but also about creating awareness about their products. A perfect amalgamation of innovative social media campaigns and traditional marketing efforts ensured that Blend Colours made itself visible and struck the right chord with customers.
Being sensitive, reflective and empathetic in its approach helped Blend Colours make an impact that has now translated into one of the most coveted awards in the industry. It’s surely an accomplishment that the owners can be proud of and a feat their customers can celebrate.