“TAITRA launches Taiwan Product Centres in India”


Taiwan External Trade Development Council (TAITRA) launched the Taiwan Product Centre (TPC) in India with the aim to strengthen its business ties and expand its market presence in India. In an effort to further enhance their offering, TPC has scaled up the State-of-the-art products and technology showcase across their Centres in Delhi, Chennai and Mumbai. Taiwan Product Centre aims to create Rs.20 cr of business over the next five years and largely contribute towards Trade between the two countries.
These Product Centres display a wide array of products from reputed Taiwan companies and thus is a strategic avenue for consumers to experience the latest innovative offerings across various industrial segments, all under one roof. For example, at TPC Mumbai, several renowned Taiwanese companies are showcasing a wide range of products across categories, from automobile parts sector and electric wires to Skincare.
Speaking about Taiwan Product Centre, Alex Pen, Director, Taipei World Trade Center – Mumbai, said, “As industries across categories resume post the pandemic lockdown, it is imperative to align business strategies to the norms and demands of the New Normal. Smart Solutions, digital adoption and technology innovation will play a crucial role in the revival of the economy. India is one of the markets that are showing green shoots of revival and is already steadfast towards creating a Smart Nation. TPC is a channel for Taiwanese companies to offer its best Smart solutions and technology proficiency to partner with India Inc. on this transformation journey. Taiwan’s new southbound policy has a strong focus on India and it is providing the required impetus to both countries to develop their bilateral trade relations.”