BMW Group subsidiary Designworks recently unveiled a new camper concept and virtual reality experience, in partnership with The North Face, to imagine the future of protection from the elements. The lightweight camper concept and virtual experience were designed by Designworks to showcase a new fabric innovation from The North Face called FUTURELIGHT™, which uses Nanospinning technology to create the world’s most advanced, breathable, waterproof material.
“We combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real ‘hands-on’ experience,” said Laura Robin, Designworks LA Studio Director. “Thinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes.”
The FUTURELIGHT camper was inspired by the 2008 BMW GINA Light Visionary Model concept car. Like the GINA Concept, the FUTURELIGHT™ Camper is made of a fabric outer shell, consisting of a flexible material stretched over an iconic geodesic dome to demonstrate the potential uses of FUTURELIGHT™ fabric beyond just apparel.