“Mahindra First Choice Services forays into 2-Wheeler spare parts”

mahindra-e

Mahindra First Choice Services has forayed into branded generic 2-wheeler spare parts. MFC Services has a strong foothold in the 4-wheeler spare parts segment with its branded spare parts label – MFC Spares. MFC Spares will now expand its existing portfolio of 4-wheeler spares to include a comprehensive list of fast-moving 2-wheeler spares like filters, horns, oil and electrical relays, among others.

The automotive spares market is currently pegged at INR 56,098 crores as per the Indian Automotive Aftermarket ACMA report (2016-17).

MFC Services is India’s largest chain of multi-brand car workshops with over 340 workshops, present in 250+ towns across 24 states. MFC Spares has been offering branded generic auto spares, sourced from quality suppliers, at competitive rates, through its country-wide network of 60 distributors in 25 States. With this new product line, MFC Services plans to increase its footprint to 200 distributors by FY-2020. The Company is currently engaged with 3000 retailers and 8000 mechanics across the country. It aims to establish a country-wide network of over 1000 workshops.

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Commenting on the new product line YVS Vijay Kumar, CEO, Mahindra First Choice Services said, “MFC Spares was set up to address the challenge of availability of high-quality auto-spares, at competitive prices and with faster delivery timelines. These parts are very popular in our 340 workshop strong 4-wheeler franchise service network, as well as with our bazaar distribution channel. Our foray into the 2-wheeler spares segment was a natural progression, on the back of the success of the 4-wheeler spares business over the last three years. This new foray marks yet another step that will take us closer to our vision of creating a transparent & trust-worthy eco-system for the vehicle after-market in India,” he further added.

MFC Spares will offer spare parts of leading 2-wheeler brands like Yamaha, Hero, Honda, Bajaj, Suzuki, Royal Enfield, TVS, among others. Spare parts will be available for Scooters (non-geared) as well as geared 2- wheelers.

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