Mahindra & Mahindra Ltd. has unveiled the brand name of its highly-anticipated new offering, code-named S201, as the XUV300 (pronounced as XUV, 3 double ‘Oh’). The XUV300 will be manufactured at the company’s manufacturing facility at Nasik, in Maharashtra and will be launched in the 1st half of February 2019. The XUV300 shares its platform with the SsangYong Tivoli which is a globally successful product that has sold over 260,000 vehicles in 50+ countries since its launch in 2015. The Tivoli has also received multiple safety and ergonomic awards including a Grade 1 (highest) safety award from the 2015 KNCAP (Korean New Car Assessment Program), automotive safety test.
Speaking at the name reveal, Dr. Pawan Goenka, Managing Director, M&M Ltd. said “The XUV300 is our latest offering in the next generation of aspirational Mahindra vehicles, after the Marazzo and the Alturas G4. Our new breed of vehicles are products of engineering excellence, offer high refinement and are built on global platforms. XUV500 enjoys huge equity in consumers’ minds and now with the XUV300, the XUV brand will evolve into a family of vehicles that stands for sophistication with performance.”
Rajan Wadhera, President Automotive Sector, M&M Ltd. said “The XUV300 is an all-new product that is built on a global platform and comes with many segment firsts. The XUV300’s head-turning, cheetah-inspired design, ‘fun-to-drive’ performance, first-in-class hi-tech features, best-in-class safety and class-defining interiors, make it an exciting & comprehensive package that will find a strong connect and appeal among consumers. We will offer the XUV300 in both petrol and diesel options.”