Hero MotoCorp Ltd unveiled the Xpulse Concept motorcycle as a world premier at the EICMA in Milan, Italy. An Adventure Concept bike, the Xpulse Concept provides a glimpse into Hero’s plans to expand further into higher engine capacity segments.
The Company’s motorsport division, the Hero MotoSports Team Rally, also presented its plan for the upcoming Dakar Rally 2018, including its new motorcycle, which the pilots will ride at the Rally.
Speaking on the occasion, Pawan Munjal, Chairman, Managing Director and Chief Executive Officer, Hero MotoCorp, said, “Hero MotoCorp has over the recent years, rapidly expanded its global footprint and is present in 35 countries, with manufacturing facilities in three countries. We are constantly developing Concepts for the future – keeping in mind global trends and customer aspirations. I am sure the Adventure Concept motorcycle XPulse gives you a directional guidance on the path that Hero is going to ride on in the future. We created this segment in India a few years ago and we feel it is about time that we start conceptualizing some new thoughts and ideas in this space. And in keeping with the rising global stature of Brand Hero, we are creating such Concepts not just with the Indian user in mind, but also with a focus on the evolved global markets.
“We are also pleased with our motorsport team, which in its debut season made a mark in rallies across continents last year. The team is now ready for Dakar 2018. We are also taking our learning and experience from motor sports to develop new concepts and products for our customers.”