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Ashok Leyland introduces the digital market place

By Swati Deshpande,

Added 11 August 2017

Potential of 1000 Cr revenue in 3-5 years

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Ashok Leyland has introduced the Digital Market Place, an industry-first combination of four innovative digital solutions. These solutions, developed on the brand philosophy of ‘Aapki Jeet, Hamari Jeet’, have the potential to transform the commercial vehicle business in the country. Riding on the exponential smartphone growth, these digital solutions are simple to use, compatible with all smartphones, and work like any other, everyday app. The four digital solutions, will help customers manage their business with a simple tap, by making it simpler for them to log on to their business from anywhere and manage their operations with ease.

Based on the latest technology platform, Ashok Leyland’s Digital Market Place will empower customers to better manage their business and enhance their profitability, as well as provide an opportunity for Ashok Leyland to sell services in the aftermarket.

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