FARO Technologies, a global technology company that develops and markets computer-aided coordinate measurement devices and software, opens its new office in Brisbane, Australia. This move is part of FARO's long-term growth plan and to increase its footprint in Asia Pacific.

FARO's customer base in Australia and New Zealand is growing. As such, this expansion is a natural progression - in line with FARO's commitment to stay close to the customers in order to provide stronger and faster support. Furthermore, a direct presence allows FARO to be up to date with the changing requirements of the customers, facilitating the development of new and relevant solutions to address the market.

"The Brisbane office is primarily a sales office, supported by the Asia Headquarters in Singapore for non-sales support such as financial, operation, marketing and logistics. With a team of experienced and technically sound personnel, FARO Australia is able to provide pre-sales consultation, technical support, product support and sales support directly to the customers," said Mr Quah Beng Chief, Head of Marketing, FARO Asia Pacific.

With the establishment of FARO Australia, the company hopes to gain stronger foothold into its core industries such as automotive, metalworking and fabrication, heavy machineries, architectures and construction, BIM/CIM, public safety forensics, etc. "FARO recognizes the prominence of the mining industry in Australia," Mr Quah elaborated. "We have developed a tailored market approach to ensure effective penetration into this market."

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