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Unilever acquires Blueair, air purifying solutions provider

By Niranjan Mudholkar,

Added 24 August 2016

Blueair will continue to operate under its existing brand name in all its markets, including Sweden, China, US, Japan, South Korea and India.

Blueair has been acquired by Unilever. Blueair founder Bengt Rittri said the acquisition will enable even more people to protect their health by using Blueair air purifiers to remove indoor airborne contaminants such as hazardous PM2.5 sooty particles, allergens, chemicals and viruses.

Sharing the news, Bengt said: "We are saying yes to leveraging the help of Unilever - one of the world's most admired corporations for its sustainability practices - to help Blueair take the next step to become a truly global provider of its health-enhancing air purifiers. Moving forward, Blueair will be geared to help potentially billions of people rather than millions to create safer, healthier indoor environments as air pollution rises worldwide."

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