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TI Cycles gets brand licensing rights for Ridley Bikes

By Niranjan Mudholkar,

Added 28 August 2015

Will strengthen the market share for TI Cycles of India in the Premium Bicycles division.

TI Cycles of India, one of the leading bicycle manufacturers in India, a part of the Rs269 billion Murugappa Group has signed up with Ridley Bikes Belgium, one of the leading Bicycle brands in Europe, to acquire the Brand Licensing rights for the brand Ridley for India, Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar for a period of 33 years.

Ridley Bikes Belgium was established in 1990 and today is considered one of the leading innovators in Bicycle Technology in Carbon and Alloy for key segments of Road, Cyclocross and MTB. They hold numerous patents for aerodynamic design of frames and forks, and have their products tested in Wind tunnels and universities throughout the world. It also supports one of the leading UCI World teams, Team Lotto - Soudal, who's riders won 4 stages at the 2105 edition of Tour de France.

The Licensing rights will strengthen the market share for TI Cycles of India in the Premium Bicycles division and will also establish Ridley as one of the leading global brands in India. With the introduction of Ridley Bicycles in India, both the companies plan to undertake a series of programs in India to promote the culture of Professional cycling and also provide a platform for Indian riders to get global exposure.

These super premium bicycles will be available at Premium Track & Trail and Ciclo Café retail outlets and key multi brand outlets across cities. The company plans to further strengthen its leadership position in the super premium segment by adding Ridley to the existing bouquet of the world's best bicycle brands like Bianchi, Cannondale, GT, Schwinn, Mongoose & Montra, all under one roof.

(Continued on the next page)

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