Hyundai Motor India Ltd, the country's leading premium car manufacturer and the largest passenger car exporter today, unveiled India's most awaited stylish, powerful and dynamic SUV - ‘CRETA'.

The CRETA marks Hyundai's entry in growing SUV segment with strong product offering boosting Hyundai's product line up to a robust 10 product portfolio.

Hyundai is set to redefine the SUV segment with its globally acclaimed and much appreciated "Fluidic Sculpture 2.0" design, superior driving dynamics, high end safety features along with robust body structure, multiple powertrain options and engineering excellence that has gone into making of CRETA.

Speaking at the showcase of CRETA, BS Seo, Managing Director and CEO, HMIL said, "The CRETA is the most awaited and aspirational SUV of the year and would be a revolutionary product in the Hyundai portfolio. The global SUV CRETA will herald a new chapter in Hyundai Motor India's success story and will set a new benchmark in the SUV segment of India with unmatched capabilities. With Hyundai's strong vision for India, we will strengthen our commitment to the Indian market with the launch of CRETA."

The ‘CRETA' Perfect: Safe and Rigid Body

The body shell of CRETA has been designed and developed with advanced engineering techniques and usage of high quality material like ultra-high tensile steel so as to ensure best in class body rigidity, structural strength and crash performance.

The ‘ Hive Structure' of CRETA offers a robust yet lightweight body structure with strong dynamics and enhanced safety. The body shell of CRETA scores high on overall strength and rigidity and is set to be a new benchmark for this segment.

The CRETA features a revolutionary ultra-high tensile steel body structure that enables the SUV to significantly enhance both performance and efficiency. The robust SUV benefits protection in all directions from the "Ring-Shaped Frames". Each pillar, including the centre pillar, body side frames and bottom are positioned in a ring-like layout, all connected to form a protective shell.

The ring-structure frame design realises a significant increase in body stiffness, which contributes to more precise handling while maintaining excellent ride quality. This enhances safety and protection by adding strength, rigidity and durability.

Continued to next page