You introduced Electric Hoods in India in 1995 and have nurtured the industry since then. Are you satisfied with the evolution of the industry in the country?
I introduced the electric hoods with the Italian technology in India in the mid-1990s. At that time, India was rapidly turning towards globalisation and new concepts and western way of lifestyle was being accepted at large. Since then, the kitchen hood industry has evolved tremendously and has witnessed changes in product typology and designs. Current products have a right blend of design and technology keeping in mind the comfort in using. From Silent Chimneys to hassle free cleaning the technology has grown in every aspect. I am personally quite satisfied with the growth in the industry and except this category to become a commodity in the coming few years.
Elica SpA has been recognised and has got awards for the best workplace in Europe.

As an entrepreneur, what were the key challenges faced by you and how did you overcome the same?
Well as such there are no challenges that we are facing as the market is wide open and very accommodating. We focus on customer satisfaction as our key goal. We offer superior technology and design at an affordable price scale.

How's been the business for Elica PB India in the ongoing fiscal?
Our business is quite good. The brand is prominent and if I compare it with my last year I can say the business has improved.

What is your turnover at present and what kind of growth are you looking at in the next three years?
The chimney industry in India is approximately Rs.700 crore to Rs.800 crore market. India has a lot of potential when it comes to kitchen hoods. Not even one percent of the population have chimneys so one can very well imagine the immense scope the country has to offer to this industry. The potential is very high as it has only been around 15 years that chimney category gained prominence in the Indian market. For the next ten years it is certainly going to be one of the fastest growing markets when it comes to the chimney industry. The future and the growth rate of the industry are extremely bright in India.

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