Tell us about Barco's journey in India. How has the market evolved in the last few years?
Established in 1996 in New Delhi with an initial team size of 50 people, Barco India has consolidated its position as the domain leader in the networked visualisation space in the intervening two decades.
We have won multiple awards and industry recognitions, both in India and on a global stage, which attest to our excellence in manufacturing, quality, and export of electronic/IT products. We currently have over 500 team members across various business functions such as R&D, software development, manufacturing, sales, marketing, and customer services.
In addition to our Noida headquarters, we have corporate offices in Mumbai and Bangalore, as well as customer support centres operating out of Kolkata and Ahmedabad.
The Indian market has evolved quite rapidly in the last decade, and the push to develop more than 100 smart cities is expected to accelerate this technologically-driven evolution even further. More investments will be made into infrastructural development aimed at modernising Indian cities and making them more citizen-friendly.
Domains such as healthcare and entertainment, in particular, are expected to witness increased demand for more and better quality services which will facilitate a higher standard-of-living for Indian citizens. The focus on smart cities will also lead to a massive demand for effective control room solutions.
Tell us about Barco's product line and the sectors that you are catering to.
As a global leader in the networked visualisation and distribution solutions sector, Barco is an enabler of a smarter tomorrow. We have a diverse portfolio of highly-customised networked visualization solutions for entertainment, enterprise, and healthcare markets, and provide smart solutions such as video walls and controllers that aid in the creation of Safe Cities.
From traffic management, security, and telecom to utilities and process control systems, Barco provides the necessary building blocks for highly reliable control room visualisation systems.
We facilitate an integrated approach to patient care in hospitals through an interconnected network of display systems which boosts clinical performance in every department and facilitates better patient care.
Barco also offers state-of-the-art visualisation solutions for entertainment venues and attractions to deliver more engaging and immersive entertainment experiences, which aids them in attracting for more visitors and diversifying their revenue streams.
How has been the overall market for you in terms of business in the last one year? Is the growth in line with your set targets?
2016 was a good year for us at Barco India. We registered double-digit growth, thanks to the market demand for our state-of-the-art networked visualisation solutions. We are looking to build on this success by introducing more innovative offerings in the future. Control room solutions for smart cities and safe cities are a big part of our long-term vision.
With our diverse product portfolio and effective networked visualisation solutions, we aim to be the go-to enabler of an interconnected smart infrastructure which facilitates an intersection of utilities, processes, administration, and the end-user. The entertainment industry is also a key focus area for us.
With consumer spending on entertainment having increased exponentially, we are looking forward to provide cutting-edge solutions for cinemas, events, and projection mapping etc for major players in the sector.
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