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Being innovative and green

By Swati Deshpande,

Added 30 October 2016

Hussain Shariyarr, Senior Vice-President (Operations), Godrej Appliances reveals the company’s strategy in manufacturing of consumer durables.

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Godrej Appliances’ Shirwal plant embarked upon its GreenCo journey in August 2013. The journey gained momentum and in barely two months, the entire documentation was complete and offered for assessment. With all its past efforts taken on the green front, Godrej Appliances easily achieved the Gold rating in the first attempt. Godrej, however, did not stop its journey here but went on to get the platinum in another six months. This achievement gave Godrej the unique distinction of becoming the first factory and company in India to get the Platinum rating. Horizontal deployment of all the learning of Shirwal plant at Mohali plant, made them achieve the Platinum rating in the first attempt itself.

Godrej Appliances has launched range of ‘green products” including air-conditioners, refrigerators, etc. Can you please tell us about these products?

The company has moved from strength to strength when it comes to Green technology and has set a number of benchmarks for the industry including the launch of the first green refrigerator in India (2002), the first inverter AC in India (2005), the first 5 star range of DC refrigerators (2008), first green AC in the world (2012), the first refrigerator with 6 Star Performance (2012) and India’s first ACs with 7-star performance.

Some of the green products from Godrej Appliances are:
Refrigerators: Godrej Appliances became the first and only company in India to manufacture 100 percent CFC, HCFC and HFC- free refrigerators way back in 2002.

Direct Cool: In the Direct Cool segment, which comprises 70 percent of the market, Godrej Appliances boasts of the Godrej Edge Pro Refrigerator, offering 6 star performance across parameters like Maximum Energy efficiency (15 percent more energy efficient than other 5 Star Refrigerators in its class), Maximum Space (44 percent more vegetable space than other 5.

Star Refrigerators in its class) and Faster Ice Making (50 percent faster) as compared to any other refrigerators in a similar segment. GODREJ EDGE PRO REFRIGERATOR is the undisputed leader in its segment.

Frost Free: Godrej Appliances’ energy efficient refrigerators promise best-in-class cooling with the best in class features like Stay Cool technology for cooling retention despite power cuts, i-Fresh technology for advanced freshness and best-in-class energy efficiency. Godrej refrigerators are not only green because of the environment-friendly refrigerant, but also significantly energy efficient. Godrej Appliances are the only ones in the industry who boast of 100% Green range of refrigerators.

Godrej Appliances has recently launched an entire range of 4-star rated energy efficient frost free refrigerators and as per the current energy efficiency regime, they have the largest range of these energy efficient models.

ACs: Godrej is the first brand in the world to manufacture ACs with green gases. Their green balance ACs have zero Ozone Depletion Potential and Global Warming Potential of only 3 which is lowest in the industry. The Green Balance range of ACs make use of the greenest refrigerant R290 and have been awarded with the coveted India Design Mark award as well as the internationally acclaimed Good Design award by Japan Institute of Design Promotion.

What expansion plans does the company have in the pipeline?

Two new manufacturing sheds are being constructed, one at each location. This will be to expand our washing machine and Air conditioner manufacturing capacities. Also to expand in new categories like medical refrigerator, deep freezers and big capacities refrigerators. We are also expanding our compressor manufacturing capacities.

END

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