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Being innovative and green

By Swati Deshpande,

Added 30 October 2016

Hussain Shariyarr, Senior Vice-President (Operations), Godrej Appliances reveals the company’s strategy in manufacturing of consumer durables.

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Godrej Appliances has made strategic investments in key manufacturing processes to adopt latest technologies that offer high process capabilities, improved fit, feel, finish and provide flexibility of operation. E.g. ITW Gema system for Powder coating, QS Metal lines for side panels and doors, QS pressure thermoforming machines for plastic sheets, Cannon and QS PU foaming machines. Investments are also planned to support manufacturing of new products like Multi door refrigerators, chest freezers and medical refrigerators. With an annual manufacturing capacity of 30 lakh refrigerators, 4.5 lakh washing machines, 2 lakh air conditioners and 23 lakh compressors, the plants are equipped to support customer demand even in peak season. To counter the seasonal demand of product categories the plants are moving towards multi- product manufacturing at both locations.

The company has emphasis on “green manufacturing”. Can you please tell us more about it?

To ensure sustainable growth, Godrej Appliances has adopted CII’s Mission on Sustainable Growth as the guiding principles. Targets are taken on all the commandments of Mission on Sustainable Growth, which are in most cases more stringent than company level targets. These include energy efficiency and use of renewable energy, water conservation, greenhouse gas reduction, material conservation and waste management, green supply chain, product stewardship and life cycle assessment of products.

Our Good & Green activities in achieving excellence in sustainability emphasise our approach that Lean can be Green and Green can be Lean,

  • When Lean in not implemented as a short term strategy for short term gains
  • When  the scope of Lean is not limited to an internal environment but includes the external environment.
  • When innovation is the approach not improvement Godrej Appliances achievements in Green,
  • Use of producer gas for ovens has reduced consumption of fossil fuels and Zero SO2 emission.
  • Waste management – Zero waste to landfill. Reduce, Reuse & Recycle is applied to all type of wastes.
  • Water positive through rains water harvesting and has a water body to collect rain water
  • 23 percent reduction in Specific Energy Consumption
  • 24 percent share of renewable energy in the total energy used for the plant operations

Both manufacturing locations of Godrej Appliances are oases of green and heaven of flora and fauna. The Plant teams have been constantly working on enriching the biodiversity at the locations by creating green areas, water bodies and planting trees and shrubs.

Apart from a variety of seasonal wild vegetation growth, the campus at the manufacturing site is home to more than 1000 trees and shrubs, out of which more than 95 percent are native & adoptive species. We also have in our campus, few resident wild animals, butterflies, reptiles and amphibians.

The manufacturing unit has won Platinum GreenCo certification from CII-Green Business Centre. Please tell us more about it. What is GreenCo Rating?

CII works to create & sustain environment conducive to the growth of industry in India. CII initiated the voluntary programme “Mission on Sustainable Growth “, and sought voluntary commitments for reducing consumption of energy , water and other natural resources . More than 450 organisations joined this voluntary commitment. This initiated a demand
from companies to formulate a system to evaluate the actual performance on the Green front & companies pursuing ecologically sustainable growth. This led to the birth of the GreenCo rating system. The Green Rating System for companies encourages a performance based approach. It provides guidance to businesses on how to implement Green strategies.

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