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Working closely with the customer

By Swati Deshpande,

Added 13 August 2016

Customers are inclining towards low-coast automation says P. G. Jadeaja, Chairman & Managing Director, Jyoti CNC Automation Ltd and President, Indian Machine Tool Manufacturers’ Association (IMTMA).

How has been the market for your company in the last one year?
After sluggish market conditions, the market started witnessing improvement since end of last year. However, the real turnaround time is being seen from March 2016. The machine tool companies are now registering 15-25 percent growth as compared to last year. Jyoti CNC Automation is registering similar growth numbers.

Which are the industry sectors give you more business?
This growth is coming mainly from the automotive sector. This is one of the booming industries that is growing by 20-22 percent. Some of the other industries that are contributing to growth of our business are aerospace and defence. Additionally, thanks improved market conditions in the global market, our exports are also growing since last few months.

What new trends do you foresee in the industry?
We are observing gradual change in the consumer's behavior. Now, customers are more open to adapt automation though most of them ask for low-cost solution. With this, they want to reduce dependency on the labour and achieve higher consistency and quality.

What competitive advantage do your products offer?
Reading the consumer behaviour of adaption of automation, we offer machines that give cost-competitiveness. We emphasize on incorporating latest technology. Multi-tasking machines are our specialty. We offer machines that do multiple jobs and hence save customers' cost of buying new machine.

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