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Cultivating Success!

By Guest Author,

Added 18 May 2018

Grease plays a major role in an agricultural equipment’s working and also helps in increasing the life of the parts of the machine as well as of the overall machine. By Ravinder Arora

motul

Preet Agro Industries from Nabha district Patiala, Punjab, is a leading name in the farm equipment sector. With a customer-oriented approach, it is focussed on increasing the productivity and profitability of farmers and other clients by the providing them quality combine machines and other agricultural equipment.

The beginning
Hari Singh, the company’s Founder and Managing Director, who comes from a small village of Patiala, started his journey in 1980 with a tractor and mechanical repair workshop at a rented place. Later, he named this workshop Preet Agro Industries and started manufacturing agricultural implements. Motivated by the good response to his products, he purchased land for setting up a manufacturing unit. The hard work paid off with Preet Agro Industries recording huge growth and becoming an established brand. The small venture actually reached the heights of success in year 2000 when this company established a big unit on four acres of land and started manufacturing combine machines ripper and tractors. Hari Singh was accompanied by his son and other family members and together they took the company to the next level. Earlier, the company had a meagre turnover. However, as the company started growing, it reached an annual turnover Rs.300 crore. “Today, the company manufactures 11 models for tractors from 25HP to 110HP and nine models of combine machines. The Preet 987 model of combine is the best-selling product of the company and we have captured 45 percent of the total combine market share,” share the Company’s Co-founder-Director Gurcharan Singh.

The spread
Presently the company manufactures ten combines and 44 tractors per day. “Now, the target is to increase the production by more than ten times with the launch of new expanded plant. Presently, the company is also exporting 40 percent of its tractors and 25 percent of the combine machines of its total production,” says Gurcharan Singh.
Sharing more information about the Company’s overall offerings, Handeep Singh, the Company’s Director, says that the product catalogue includes products like reversible disc harrow, seed drill, M.B. plough, Cheezal plough, cultivator, B.T. cotton seed drill, etc. which are made using the finest grade of raw materials. “These tools are high in terms of quality, durability and can lend years of problem-free services to the end users.”
“Clients form our top priority and it is our constant endeavour to ensure hundred percent satisfaction for them. Not only do we provide a standard range of products, but we also provide customised solutions. All the tools are engineered and designed keeping in mind the comfort of the farmers. The tools are easy to operate and long lasting as well, thus providing complete value for money to the clients,” Gurcharan Singh informs.
“What give us an edge over our competitors operating in a similar arena are our competitive prices and timely delivery of the products. Our company is closely associated with prestigious Chambers of Commerce and Industrial Associations. We have always striven for perfection and would continue to do so in the future as well. We aim to expand further and capture new territories which may prove to be lucrative,” states Handeep Singh.

(Continued on the next page)

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